When children's boutique Jackanory commisioned BrandSpace they wanted us to develop their packaging and capture the fun side of their brand. Our concept was to create a suite of colourful delivery boxes with warm approachable messaging emblazoned on the front. 

Our aim was to have the recipient smiling from the first point of contact and create positive customer engagement through tactical touch-points. Alongside a beautifully presented delivery, customers also get the unique story of Jackanory brought to life through an illustrated discount card.

To ensure the interaction develops beyond the physical pieces and into the digital sphere a colouring sheet is included with complimentary crayons to allow the customers to share their little ones masterpieces online. Creating social buzz and online conversation.