HADLEY FRASER LUXURY
Hadley Fraser Luxury are an online luxury watch retailer specialising in classic, often discontinued models, in pristine condition. They are passionate about the provenance, the precision and the craft that goes into making a luxury timepiece.
We worked directly with the Managing Director and wider team to define and deliver a premium look and feel to showcase luxury brand such as Rolex, Omega, Tudor, Tag Heuer, and Hublot amongst others.
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Brand Identity Design
Brand Audit & Strategy
Naming & Brand Architecture
Brand Voice & Messaging
Brand & Creative Strategy
Brand Guardianship
Brand Guidelines & Brand Toolkit
Brand Experience
Branded Environments
Graphic Design
Packaging Design
Website Design
Digital Design
Motion Graphics
Printed Materials
Books and Editorial Design
Photography & Video Art Direction
Campaign Creative
Wayfinding & Signage
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Marcus McCabe
Design & Creative Direction
Matt Kelly
Digital Development
Matt Dale
Hadley Fraser Luxury
Steven Lalley
Copywriting
Charlie Pastor
Motion & Animation -
The brand monogram is crafted to perfection much like the collection of watches carefully curated by HFL. The brand encompasses a full toolkit and guideline including colour, typography, imagery direction, iconography and tone of voice.
Beyond the brand we are now collaborating on bringing the new brand to life with their all new e-commerce website.
